It may seem that trends and sustainability are the antithesis of each other, especially when considering the length of the life cycle of trends in 2025, but hopefully, by the end of this article, you can see how it’s possible to follow trends in a sustainable fashion (pun intended).
Fashion’s ever-accelerating trend cycle is continuously condensed by brands like Zara who pump out so many lines you’ll probably never see the same item twice in their store (Zara is reported to release 20,000 new styles every year). Trend cycles used to have slower dissemination, known as the “20-year trend cycle” where trends seemingly came back into fashion every two decades. However, this is no longer the case for our current generations - we have blended past, present and future to create something quite undefinable, something very difficult to keep up with. So why have trend cycles shortened?
Most significantly, access to social media means mass amounts of information are at the tips of our fingers. The nature of social media also means our attention span is (worryingly) reducing, therefore creators and brands have to constantly come up with original and captivating content. We are bombarded with a merry-go-round of new trends, brands, colours and “cores”, that all have their 5 minutes before retiring to the landfills. These are known as “micro trends”, and in this case, size does matter. These tiny trends last as little as weeks at a time, filling our every media before disappearing quicker than you can say “Coastal Grandma-Core”.
However, trends aren’t inherently harmful, rather the mindset of following each of these micro-trends, leaving behind our entire closet to do so, is what is causing so much damage to the planet and our fashion sense. In actuality, trends can be an amazing way to explore fashion, infusing different cultures, colours and cuts to our personal style.
For example, a few years ago chocolate brown became huge (again) and it helped me discover how flattering that colour was with my hair and skin tone, and as I explored this trend more I discovered I also loved earth tones in general and even though the trends have moved on (and back and then on again), I made sure to hold on to this discovery which is now a huge defining characteristic to my style.
Using trends to evolve your personal style is great, however, if all you do is follow micro trends then you’re not truly expressing yourself - you’re simply conforming. Don’t hide your true self behind trends, find yourself within them. Sustainable shopping is the perfect remedy to micro trends as it helps you build on your current wardrobe rather than try to replace it - shopping for each item with time and care will help you create a trendy and timeless wardrobe.
As a fashion lover, I've always loved watching the fashion shows of the great designers and seeing their proposals for each season. Today in this blog we have made a prediction of trends that are going to be huge this spring 2025 and are easy to incorporate in your wardrobe or even better, clothes that you already have and give them a second life with a refreshed style. Here we go:
Big trench coats & Blazers
Seen on the Spring '25 runways of Ferragamo, Stella McCartney, Burberry, and Coach, oversized trench coats and blazers are making a strong comeback this season. These are timeless pieces—super versatile and perfect for transitioning from winter to spring.
Elegant, functional, and always chic, these garments never go out of style. Best of all, you can find them in excellent quality at vintage stores. Discover our selection here!
Horizontal Stripes: A Springtime Staple with a Fresh Twist
Stripes are a quintessential spring print, effortlessly bridging the gap between winter and the warmer months. Traditionally associated with nautical-inspired navy and white tones, this season's runways—featuring Chanel, Rabanne, and Louis Vuitton—have reimagined the classic motif in unexpected colours and luxurious fabrics. A timeless yet modern statement, stripes are set to dominate spring wardrobes with a bold, refreshed aesthetic.
The Chocolate Brown Takeover: The New Black of 2025
The all-chocolate brown outfit is here to stay! This trend has seamlessly transitioned from winter, proving that deep, rich brown is the new black. Personally, I love it because it’s a flattering color for me, and I’m not a big fan of the all-black look.
Runway after runway has embraced this hue, but one standout moment was Max Mara’s Spring 2025 collection, where nearly every look embodied head-to-toe chocolate elegance. Sophisticated, timeless, and undeniably chic, this is the color to invest in this season.
Plaid Prints: A Spring '25 Runway Favorite
Another standout print on the Spring '25 runways is plaid, making a statement in collections from Christian Dior, Bottega Veneta, and Polo Ralph Lauren. From coats and skirts to blazers, this timeless pattern has been reimagined in every possible form. The best part? It’s a super easy print to find in second-hand shops, making it a stylish and sustainable choice for the season.
Suede Staples: The Texture That’s Here to Stay
Suede made a strong statement in Spring/Summer ‘24, and this season, it’s proving its staying power. As seen on the runways of Versace, Prada, and Polo Ralph Lauren, this luxurious texture is a must-have for Spring/Summer ‘25.
We love suede for its versatility—it seamlessly fits into everyday looks while also adding a touch of romance or boho charm to any outfit. Plus, you can find plenty of high-quality suede pieces in vintage stores. If you don’t own a suede piece yet, I recommend starting your search in second-hand shops, where you'll likely find superior craftsmanship and durability
Shop Our Suede Collection
Hopefully, we’ve inspired you not only on how to follow trends but which trends to follow this coming Spring. And remember, sustainability is like any relationship - it is what you put into it. It needs consistency and patience but it’s so much better than your toxic situationship with Zara and Shein.
We would love to know: Which one of these trends are you most excited to integrate into your wardrobe and which ones were you one step ahead of?